Popur is a consumer tech firm committed to redefining household sanitation through the use of automated cat litter boxes. Okoyomo Films had a chance to create a fun crowdfunding campaign video for their kickstarter.
The project centered on creating a cinematic Kickstarter campaign video for the Popur S7 Automatic Cat Litter Box, using a humorous “whodunnit” storyline to hook viewers from the start. As the mystery unfolds, the video seamlessly weaves in product demonstrations and key features, keeping the audience entertained while explaining the Popur S7’s innovative Split Litter System.
A polished, cinematic four-minute Kickstarter campaign video, resulting in an engaging campaign video designed to capture attention, communicate the product’s key innovations, and drive crowdfunding support.
