Calibre Biometrics offers a wearable device that provides lab-grade metabolic and respiratory data through breath calorimetry. It enables users to monitor their health and performance in real-time, improving wellness and fitness.
Calibre wanted a dynamic video to show how their product could fit into active lifestyles. We drew inspiration from sports commercials, using quick camera movements and scenes of physical activity, while showcasing a diverse group of users to appeal to both active and less active individuals.
A two-minute crowdfunding video tailored for crowdfunding sites, focusing on Calibre’s product benefits and ease of use. Services included story development, production, post-production, and photography.
